Dana Zeitler PA-C: MedSpa Owner
Aesthetic Speaker and Trainer
Dana Zeitler, owner of D-Lux Medspa, is a renowned speaker and podcast guest, sharing her extensive expertise across a broad range of topics aimed at enhancing medical spa practices. Her specialties include utilizing consistent clinical photography to elevate practice standards, and combining customized laser and injectable treatments for optimal results. Dana also focuses on operational improvements such as increasing revenue, efficiency, and patient experience through the strategic use of medical and virtual assistants.
Her practical advice extends to mastering interviewing techniques to build stellar teams and customizing neurotoxin dilutions to maximize patient outcomes. Additionally, Dana offers innovative marketing strategies, from effective social media engagement including Instagram Reels, to essential website elements that enhance client trust and loyalty. Her unique insights help practices discover their 'Secret Sauce' to distinguish themselves from the competition, making her a sought-after authority in the MedSpa industry.
Dana Zeitler is the founder of D-Lux Medspa in Naples, Florida. A board-certified Physician Assistant by the NCCPA, Dana completed her Physician Assistant program at George Washington University School of Medicine and Health Sciences after three years of undergraduate studies at the University of Florida, ranked among the top 5 PA schools in the US. Her background spans surgical and Intensive Care Medicine, transitioning to a dedicated career in aesthetic medicine in 2009.
As the CEO of D-Lux Medspa for six years, Dana brings over 30 years of experience as a PA, specializing exclusively in aesthetics for the past 14 years. She emphasizes continual learning, frequently traveling to train with globally recognized aesthetic injectors, earning requests as a Galderma GAIN trainer. Notable speaking engagements include appearances at the Aesthetic Next Annual Conference in Dallas and as a co-host for the Business of Aesthetics Podcast. Dana is dedicated to sharing knowledge and advancing the industry by promoting safe and effective treatments. She provides private trainings and shadowing opportunities at her practice, focusing on fostering enduring relationships with her patients and achieving natural-looking, beautiful results.
Dana's distinctive approach involves using varying dilutions of neurotoxins and bio-stimulatory injectables alongside laser techniques to tailor results to individual needs.
Outside her professional endeavors, Dana enjoys spending time with her husband of 26 years, their three college-aged boys, their 3-year-old German shepherd Luci, and two cats when she's not working or engaging in training activities.
Interviewing Secrets to Build an Amazing Team
Dana Zeitler, owner of D-Lux MedSpa, will deliver an insightful workshop on harnessing the power of strategic interviewing to align with your business's mission and vision. This session is designed to empower business owners and managers with the tools to attract and retain talent that is not just skilled but also passionately committed to the growth and goals of your company. Dana will discuss the importance of understanding your business’s core values and how to articulate them effectively to potential candidates.
During the talk, Dana will delve into crafting the right interview questions that go beyond the basic skills assessment, focusing on identifying candidates who resonate with your company’s culture and long-term objectives. Learn how to ask probing questions that reveal deeper insights into a candidate's motivation, work ethic, and compatibility with your team. Discover techniques for evaluating responses that help predict how a potential hire might contribute to and grow within your organization. This workshop is essential for anyone looking to enhance their hiring process to ensure that each new employee is not just a fit but a driver for success.
How to Be the Purple Cow in a Crowded Aesthetics Industry
Join Dana Zeitler, owner of D-Lux MedSpa, as she unveils cutting-edge strategies for transforming your practice's online presence through dynamic social media marketing. In this comprehensive talk, Dana will dive deep into the power of Instagram Reels, video content, and sophisticated editing techniques to captivate and engage your audience like never before. Learn how to craft compelling visuals and narratives that not only highlight your practice's strengths but also resonate deeply with potential clients, setting you apart in the competitive digital landscape.
Dana explores the invaluable benefits of local business collaborations, offering practical tips on how to leverage these partnerships for mutual growth and increased visibility. She'll also guide you through the essential elements your website needs to foster a 'like, know, and trust' relationship with visitors. Discover how to design a user-friendly site that communicates your expertise and values, encouraging clients to connect and commit to your services. Don't miss this opportunity to elevate your practice's marketing strategy and build a thriving online community.
Before and After: A Picture Tells a Thousand Words
In this talk Dana Zeitler, owner of D-Lux MedSpa, will demonstrate the critical role of consistent clinical photography in elevating your aesthetics practice. In this focused presentation, Dana will provide comprehensive guidance on capturing high-quality before and after photos—a fundamental aspect of any aesthetic practice. She will cover the best techniques for taking these photographs, the optimal equipment to use, and effective methods for training your staff to ensure consistency and ease. This session is designed to enhance your consultations and accurately document patient results, setting a professional standard in your practice.
Dana will also dive into the importance of standardized photography protocols, discussing how they not only improve the aesthetic documentation but also boost client confidence and satisfaction by showcasing clear, professional results. She’ll provide practical tips on lighting, positioning, and other technical elements that contribute to producing reliable and impactful images. Whether you're looking to refine your existing procedures or build a robust photography protocol from scratch, this talk will equip you with the knowledge and skills needed to make clinical photography a cornerstone of your practice’s success.