Jennifer Johnson

Owner, True Fashionistas

Author, Entrepreneur, Professional Speaker, Podcast Host, Entrepreneurial Coach

You Can Build a Business that is a True Extension of Yourself and Have the Life You Have Always Dreamed Of

Jennifer is a highly-rated motivational speaker with over 25 years of experience as an entrepreneur. Her focus involves working with groups, individuals, and organizations to amplify authenticity and empower individuals to evolve into a better version of themselves. Additionally, she hosts The Confident Entrepreneur podcast.

Her approach is balanced, addressing business issues, mindset challenges, and customizing solutions to align with your unique needs, ensuring tangible results. Jennifer specializes in connecting all the dots to facilitate holistic growth. She is also the founder of The Confident Entrepreneur, a concierge business consultancy helping business owners grow and scale their businesses.

Jennifer is a versatile entrepreneur deeply engaged in her community. She is the owner of True Fashionistas, Florida’s largest lifestyle resale store, and Pink Farmhouse, an online store. Additionally, she leads The Confident Entrepreneur, a platform comprising her podcast, blog, motivational speaking, and coaching services tailored for women entrepreneurs.

Jennifer is the author of Grace & Grit: Becoming a Confident Entrepreneur and serves as an inspiration to fellow women business owners, demonstrating that achieving success in business can coexist with making a meaningful impact and contributing to her community.

Defining Your Core Values

Learn about core values and their role in fostering business growth as an extension of yourself.

Creating PINK Space

Taking time to think, organize, and strategize is crucial for you and your business. Discover how creating PINK space can benefit not only your business but also your life.

Harness the Power of Resilience

Discover how to harness the power of resilience; understanding how to rise after being knocked down is the key

Jennifer Johnson's Book

Grace & Grit: Becoming a Confident Entrepreneur

A Practical Guide to Growing Your Dream Business

And Becoming UNSTOPPABLE…

Do you ever feel like you're spinning your wheels in your business, wasting time and money on ideas, items, or procedures that don't align with who you really are? Is your business growing so quickly that it makes you feel out of control? Grace & Grit is here to help you regain your footing. Seasoned entrepreneur Jennifer Johnson offers more than traditional business advice; she shares her guidebook for making strategic decisions that align with your core values. This book will help you be more intentional with what you say “yes” to – and will guide your venture in a direction that's not just profitable, but deeply fulfilling.

With true stories, actionable tips, and down-to-earth wisdom, Grace & Grit equips you to weave your values into every facet of your enterprise. Whether you're an aspiring entrepreneur or a seasoned pro, this book will empower you to create a business as individual and unstoppable as you are. Are you ready to redefine success on your own terms without losing yourself in the process? Buckle up – it’s time.